How do we take better creative decisions that deliver responsible and sound products or services? A creative output that is inclusive, purposeful, circular and better thought through? Products that are human-centric and sustainable; that have material and quality on the right scale? These are the challenges at the heart of the Prototypa platform.
Since the launch, Prototypa has campaigned for a transparent approach to the creative process, to the building and assessing of design, music, food, art and architecture.
At the heart of our campaign is the belief that creativity can not only be looked at through the finished product, what makes a solution great, what determines if a product fails or work, comes down to improved quality throughout the iterations. And in the end, the result is a combination of choices made along the way, and it is not just about the designer or maker but the shared experience of the output at hand.
Prototypa is about the un-glossy charm of the process and the culture of testing ideas. Yet, there are many challenges that face the creative industry: what is the purpose of creating more objects? How do we create future products without adding to the landfill? How do we build solutions that add to the restoring of our planet? Prototypa believes that many of the solutions are simple and many of the decisions that can be made are inexpensive, from flat pack to good material use, great experiences, to circular thinking. Creative methods today need to hold on to why they are unique, but also be shared with a wider public.